How to choose?

Choose OEM: There are already mature product solutions, and the formula needs to be kept confidential (such as OEM for international big brands).

Choose ODM: To launch new products at a low cost, rely on ready-made solutions from contract manufacturers (such as white label labeling).

Choose OBM: Hope that the contract manufacturer can provide full management services for "brand building" (such as cross-border e-commerce self-owned brands).

Many large cosmetics contract manufacturers in China (such as Cosmax, 诺斯贝) usually offer all three models simultaneously.